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The Uber Generation - Important Lessons for Property Managers

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The Uber Generation: Important Lessons for Property Manager 02 In a nutshell, Uber is a tech company that provides flexible, reliable taxi-like service that matches people looking for rides with nearby drivers who want to pick up a few extra dollars. Essentially, the company created an on-demand service that customers access via a smartphone app instead of calling ahead to schedule a pickup. The concept was a perfect fit for a generation that is tethered to their digital devices. In 2014, Uber saw a 440% increase in the number of unique page visitors. Why did their innovative alternative to the traditional cab service experience such impressive growth? They saw an opportunity to connect with underserved, often frustrated consumers. What does an Uber customer look like? Some popular descriptors include: tech-savvy, always connected, accustomed to instant gratification, loves great user experience, and highly opinionated. These people aren't just Uber customers though; they're your prospective renters. What's Uber Got to do With It?

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